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ABOUT HANOVA STUDIO
Hanova Studio officially began on 01.01.20 this small independent womenswear label was borne out the idea from the owner's hometown of Hanover, Brighton. A play on words - HAN: How About Now? & NOVA meaning new, a bright star...to start the beginning of my new slow fashion brand
Designed and made to order in Brighton. I want to be able to answer the question: Who Made My Clothes? This is my purpose. Well made clothes, made for comfort, trans-seasonal that are introduced throughout the year to be styled and layered your way
From my home in Brighton, I design each piece, undertake the web design & development, create the content for social media, source the fabrics, I am my own muse (for now) and I wrap, pack and dispatch all orders. I work with 2 amazing local seamstresses who bring the creations to life
I use some deadstock fabrics and where possible and have started exploring the sustainable side of fabric sourcing using LENZING™ ECOVERO™ fibers when available
The line drawing is a scene of one of the many hilly roads in Hanover, Brighton - Southover Street which formed part of the inspiration to get started on my own. Using the hill analogy to start the climb until I finally reach the top. With classic and vintage styles in focus with one of my favourite trends - Sports Luxe, I want to bring a sense of fun, attitude femininity and empowerment with my little start-up brand. Keeping in mind the values of a slow and steady approach to fashion -consciously
Collaborating with like-minded people, friends, other local businesses and listening and learning from the experts in my niche
VALUES
sustainablE PROCESS
Hanova Studio's aim is to offer made to order pieces that have longevity and are trans-seasonal
This is also reflected in our fabric choices, production processes, packaging and zero waste ethos. All sweatshirts are 100% organic cotton Earth Positive, fabric sourcing now includes LENZING™ ECOVERO™ sustainable viscose options and STANDARD 100 by OEKO-TEX®
quality
At Hanova Studio we believe made to order clothing is part of the answer towards more sustainable fashion. Our garments are made through practices that facilitate empowerment, not exploitation. We want consumers to make a more considered choice when buying new and to encourages customers to create a curated wardrobe of quality pieces that they will wear time and time again. Valuing a garment more is key to a better, exciting and sustainable Industry
For both brands & consumers,
References: https://bit.ly/2V1AmS2
Buy Less Choose Well Make it Last
Hanova Studio acknowledges the importance of working with others collaboratively and co-creatively. We celebrate the independence of thought and respect the views of others in an ever-changing fashion retail space. Hanova Studio values the input and feedback from customers, suppliers, industry experts, activists and seamstresses