CONSCIOUS FASHION - ABOUT THE FOUNDER
This is Hanova Studio - a British, made to order women's ethical fashion label founded by Lisa Barrett. With a background in fashion, retail & finance the stars were aligned in 2020 a perfectly, imperfect time to start a fashion brand
Designing with a mission and conviction that conscious fashion does not have to sacrifice style, quality, exploitation or cost the earth
HAN: as in, How About Now?
NOVA: meaning a new beginning
The name evokes feelings of optimism and self-belief, which reflect the brand's mood.
I want to put customers at the centre of everything I do, through timeless, beautifully realised designs that empower women to be their best selves every day, and through my determination to drive long-term positive change in a damaging industry – through sustainable practises and a commitment to a more ethical supply chain and conscious fashion
You can read more in the JOURNAL section of the website
I celebrate slow fashion. I want to answer the question:
Who Made Your Clothes?
This is my purpose: Conscious fashion, well made clothes, made for comfort, cross-seasonal that empower women to
Feel seen & be seen with purpose & also
To have fun with fashion!
I'm regularly updating my journey and behind the scenes on Instagram so would love to connect with you there too
SUSTAINABLE AND ETHICAL BRAND VALUES
Hanova Studio's aim is to offer made to order pieces that have longevity and are trans-seasonal
This is also reflected in our fabric choices, production processes, packaging and zero waste ethos. All sweatshirts are 100% organic cotton Earth Positive, fabric sourcing now includes LENZING™ ECOVERO™ sustainable viscose options and STANDARD 100 by OEKO-TEX®
At Hanova Studio we believe made to order clothing is part of the answer towards more sustainable fashion. Our garments are made through practices that facilitate empowerment, not exploitation. We want consumers to make a more considered choice when buying new and to encourages customers to create a curated wardrobe of quality pieces that they will wear time and time again. Valuing a garment more is key to a better, fairer and more sustainable Industry
For both brands & consumers,
Buy Less Choose Well Make it Last
Hanova Studio acknowledges the importance of working with others collaboratively and co-creatively. I only work with local seamstresses and pay rates set by them
We celebrate the independence of thought and respect the views of others in an ever-changing fashion space. Hanova Studio values the input and feedback from customers, suppliers, industry experts, activists and seamstresses